Is this you:

“I use the same coffee every day… why does my each brew taste so different?!”

Two words:

Brewing Ratios!

Think of them as the recipe that makes or breaks your coffee experience.

Imagine you’re in the kitchen, whipping up your favorite dish. Just like adjusting salt and pepper to taste, brewing ratios tweak the balance between coffee and water. This little tweak can be a game-changer, bringing out hidden flavors in your beans and creating a perfectly balanced cup that dances on your taste buds.

Drinking great coffee, and brewing great coffee, is all about quality in, quality out. Beans, water, and your equipment all add to the quality of your cup, and in this article, we’re going to look at how the freshness of your beans impacts your coffee and how you can put time on your side.

Good coffee is all about aroma and flavors

To start, there are over 800 individual flavor compounds identified in coffee. These compounds are responsible for the array of complex tastes and aromas that we experience when drinking coffee. They can range from fruity and floral to nutty and spicy, or even earthy and smoky.

5 key elements to making great coffee at home

Before I opened a coffee shop, I made coffee at home every single day for over 15 years. I’ve been where you are and drank A LOT coffee, great, good, bad, and weird. For years I was chasing the perfect cup and event went so far as to keep a “brew journal” where I logged every single cup I made for 6 months and exactly what changes I made to my brew method each time.

Worried? No. I think that the all media industries or industrys that are here to serve attention go through cycles. Cycles where the media or method of access becomes more democritized and open before a consolidation or constriction where the largest groups deploy strategys to monetize that attention.

A great example is the NFL:

From 1973 through 2014, the NFL maintained a blackout policy that stated that a home game cannot be televised in the team’s local market if 85 percent of the tickets are not sold out 72 hours prior to its start time.